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X.O.I Superfruit Skincare Beverage.

By Lesley Mahoney O’Connell

“The X.O.I juice line, launched in March 2016, features three flavors: Apple Chamomile Cider; Beets & Berries; and Ginger Rosemary Pear. While the star of the show is gac, comprising most of the content, don’t look to the fruit for a huge flavor punch. It lends an understated earthy tone to each, but more importantly, infuses the juice with large doses of lycopene, beta-carotene and other nutrients that contribute to heart, reproductive, skin and eye health, as well as boost immunity, Tran says.” Read More.

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Getting juiced with X.O.I.

By Julie Kramer

“Linh Tran joined me this morning to talk about X.O.I Skincare Beverage, which is introducing the Vietnamese gac superfruit to the U.S. Fascinating and delicious. Listen!” Listen Here.

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This Juice Company Uses the Superfood You’ve Never Heard About

By Jamie Ducharme

“While X.O.I Skincare Beverage’s founding mission was a social one, Tran says the spiky red fruit is a nutritional powerhouse, too. Equivalent amounts of the fruit are said to have 70 times more lycopene than tomatoes, and 10 times more beta-carotene than carrots. It’s also believed to be good for anti-aging and natural skincare…” Read More

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By Grace Kelly

"In Vietnam, the gac fruit is used at festivals and weddings, mixed into sticky rice in a dish that’s called xoi gac," says Tran. "It’s a way to give a blessing for prosperity and happiness, and that’s what our company name stands for.

The gac fruit is a round, spiky fruit with a vibrant orange skin and bright red flesh. It’s loaded with lycopene, vitamins A, C and E and more, making it beneficial for your eyes, immune system, skin care, heart and reproductive health; it is truly a superfruit. The added bonus is that, unlike other superfruits like goji berries, there’s not a lot of sugar in it." Read More

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Brown Grads Bring a Taste of Vietnam to the East Side

The health benefits are stunning; gac fruit contains an extraordinary amount of vitamins and minerals that help to prevent heart disease and maintain eye health, among other benefits. It’s also packed with vitamin A, C, E and omega 3, 6 and 9, which act as natural skin care. Read More

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An idea for a juice company bears (totally crazy-looking) fruit

By Ann Trieger Kurland

With brilliant orange and spiky outer skin, the gac fruit is the size of a cantaloupe, its inner flesh fiery red and known to be richer in beta-carotene and lycopene than other fruits or vegetables. The fruit grows in Southeast Asia and is not available in markets here, so it’s likely you haven’t seen one. XOI imports extract of the flesh of gac that grows in Vietnam’s Central Highlands and combine it with other fruits and herbs to craft a line of refreshing skin care drink. Read More.

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X.O.I is here!

By Leora Mallach

If you’ve been hanging around the fridges at CIC Boston, you may have noticed a new orange beverage on the 18th floor. I recently sat down with the founders of X.O.I to talk about their line of Gac superfruit skin care drink.

For these recent Brown University alumni, what started as a summer research trip on ethnic inequality in Vietnam, filled with late night conversations about rural development, has turned into a company with a social mission and an innovative new product. Read More.

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The Next Big Fruit Juice?

By Lawrence Goodman

Get ready: gac could be the next big thing in fruit. A coconut-sized, strawberry-red bulb, it grows on vines throughout Southeast Asia As it turns out, the pulp is rich in carotenoids, which have been shown to reduce the risk of heart disease, eye disease, and certain cancers. Nutrition supplement companies and fruit juice makers are already calling gac “a super fruit” and “the fruit from heaven.” Read More

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Student juice venture earns Embark Fellowship

By Catherine Walker-Jacks

Last month, XOI Skincare Drink earned one of the Swearer Center for Public Service’s three Embark Fellowships, which support ventures founded by graduating students, said Alan Harlam, director of the Swearer Center’s Social Innovation Initiative.

XOI is a skincare beverage made from gac fruit, a fruit indigenous to Vietnam with 70 times more lycopene than tomatoes and 10 times more beta-carotene than carrots. Read More

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Embark with Xoi Juice

This month, the first cohort of Embark Fellows are launching crowdfunding campaigns to support their ventures before working on them full-time after graduation. We'll be interviewing them on Swearer Sparks during the campaigns to spread the word about their inspiring ventures. Read More