It all started with two best friends at Brown University who shared the same desire to make an impact. During a late night conversation about inequality in Vietnam, Linh and her co-founder decided to visit one of the country’s most fertile but underdeveloped regions. Little did both know that this would be the best accidental decision ever.
During their stay with the Ede ethnic minority, their host mother showed them a Vietnamese Gac superfruit. Intrigued by the fruit, they started experimenting with it in Linh’s kitchen. Three fellowship awards and countless trips to the bathroom later, X.O.I was founded to empower Vietnamese farmers, while sharing the Gac fruit’s nutritional benefits and the first-ever line of Skincare Beverage with the world.
Currently solely run by Linh, X.O.I is proud to make an impact everyday in challenging the way business is done in Vietnam, shifting the conversation from outside beauty to Beauty From Within, and empowering women everywhere with X.O.I’s products and mission.
Thank you to everyone who has joined X.O.I in our journey so far!